Internal Communications

This course covers employee communications from strategy to execution. You will learn best practices in building internal communication strategies that raise motivation, productivity, and collaboration. By the end of the course, you will have a toolkit of techniques for internal campaigns and everyday employee engagement, including online innovations.

Suitability: Who Should Attend?

This intermediate-level course is designed for learners with existing knowledge and several years of experience in communications or PR. The learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. It is recommended for managers, executives, communication and PR professionals who are required to design, manage, or evaluate internal communications strategies, campaigns, or activities.

Aims of the Course

By the end of the course, you will be able to:

• Define and articulate the strategic principles and rationale for internal communications
• Create an internal communication strategy for your organization
• Deploy internal communication across all key channels and platforms using a toolbox of techniques
• Create, manage, and roll out internal communication campaigns and programs
• Promote employee engagement and management visibility

Training course content

This training course is designed to cover the following topics:

• Principles of internal communication
• Internal communication strategy and planning
• Internal communication platforms and channels
• Internal communication campaigns and programs